How come at those new car media shows that...?

those executives/speakers sound so out-of-touch? Especially to their targeted demographic? Watched some 2008/2009 automobile media launches of brands likes Scion on Youtube, the cars were nice, but the person who's introducing the cars (I ume Scion's VP) was just too sterile and boring for the brand he's representing in my opinion. If I were one of those kids there listening I'd probably be rolling my eyes to death, too LOL.